Hire a maximum-results, minimum-ego writer with expertise in traditional and new media from both the agency and client side.

Enjoy the plug-and-play convenience of everything below:

Big Picture

• Establishment and maintenance of brand voice
• Close collaboration with designers
  
• Supervision of in-house writers and contractors
• Concept development; brainstorming
• Creative direction and project management

Nitty Gritty

• Interactive ads, microsites, landing pages
  
• Short and snappy or in-depth online copy
• Scripts for web casts, video, radio
  
• Print ads, packaging, catalogs
  
• In-store signage and point-of-sale

• B-to-C: banking, computers, consumer electronics, toys, gaming, apparel, home furnishings, career development, hospitality
• B-to-B: financial services, biotech, media duplication, network security, heavy construction
• Direct response – print and online

Senior Copywriter San Francisco 2007 - January, 2012

Highlights

• Extensive content development for financial (Bank of America), technology (Intel), packaged goods (Kimberly-Clark), and retail (Walmart)
• Assisted in client pitches

Content Strategist/Copywriter San Francisco 2006-2007

Highlights

• Wrote all announcements for the debut of Wells Fargo's home page redesign
• Helped establish and served as creative director for a mini internal ad agency charged with producing banner ads for the new home page. Challenges included high volume (54 ads each quarter), tight deadlines, and liaising with 9 different business units.

Senior Merchandise Writer Bay Area 2003-2006

• In 3 years helped the Electronics Department achieve over 400% growth, driving sales from $46 million to $189 million in August 2006
• Spearheaded copy redesign; new format adopted across categories
• Invented time-saving Phrase Library and spreadsheets to boost productivity by 30%
• For results-based writing, used SiteCatalyst by Omniture to track online effectiveness of headlines, keywords and copy

Senior Copywriter Bay Area 2002-2003

• Worked closely with Noel Lee, Monster's founder, to define positioning and strategy for everything from batteries to Italian leather sofas
• Lead writer in developing promotional copy for Monster's first-ever marketing of fine furniture for home theaters
• Designed and wrote Monster's trademark "M-4" brochure, a key element in on-boarding new dealers to maintain company growth

Senior Copywriter Bay Area 1998-2001

• Wrote advertising, collateral, promotions, and Web
• Rock-solid direct response experience

Copywriter Bay Area 1996-1999

• Wrote the first comprehensive product catalog (38 pages) the company had issued; catalog selected by Communication Arts as an award-winning example of merchandising

Junior Copywriter Lancaster, PA and New York City 1995

• Learned the craft writing for a small but strong regional ad agency