Background

At a Glance

Hire a maximum-results, minimum-ego writer with expertise in traditional and new media from both the agency and client side.

How Can I help

Enjoy the plug-and-play convenience of everything below:

DELIVERABLES

Big Picture

  • Establish editorial standards; maintain brand voice
  • Close collaboration with designers
  • Supervision of in-house writers and contractors
  • Concept development; brainstorming
  • Creative direction, strategy, and project management

Nitty Gritty

  • Mobile, interactive, microsites, landing pages, social media
  • Short and snappy or in-depth online copy
  • Scripts for web casts, video, radio
  • Print ads, packaging, catalogs
  • In-store signage, point-of-sale, trade shows

SECTORS

  • B-to-C: consumer electronics, high-tech, banking, toys, gaming, apparel, home furnishings, health care, hospitality
  • B-to-B: financial services, biotech, server infrastructure, network security, heavy construction

Why Can I help

16 years of experience add up:

Facebook

Senior Content Developer, Contract Menlo Park October-December 2015

Highlights

  • Small to Midsize Business (SMB) campaign writer handling everything from landing pages, email blasts, and Facebook ads
  • Wrote 60-second video introducing Facebook’s new premium-level Blueprint Certification program
  • Ensured copy approval between Legal and chief stakeholders, with a B2B focus

Google

Content Strategist, Contract San Francisco Summer 2015

Highlights

  • Content strategy and writing for Google Brand Studios
  • Re-think and re-write emails from Customer Support to deliver concise directions, actionable steps, and accountability from the Support team

Sony Corporation

Senior Copywriter for Global Content Creation San Francisco May 2013 – April 2015

Highlights

  • Part of a 43-person team charged with a complete overhaul (in 2 years) of the Sony Electronics global site (look & feel, content organization, copy strategy)
  • Turned yawn-inducing tech specs into mouth-watering product benefits
  • Applied previous expertise to improve copy and project processes within a semi-startup environment
  • Created personas and strategy docs
  • Mentored young writers

Organic, Inc.

Senior Copywriter San Francisco 2007 – 2012

Highlights

  • Extensive content development for financial (Bank of America), technology (Intel), packaged goods (Kimberly-Clark), and retail (Walmart)
  • Participated in new business pitches
  • Lead writer on the site enhancement for MoAD (Museum of the African Diaspora)

Wells Fargo Online

Content Strategist/Copywriter San Francisco 2006 – 2007

  • Content evaluation and repositioning for site sub-sections, especially Education and Taxes
  • Helped establish and served as creative director for a mini internal ad agency charged with producing banner ads for the new home page. Challenges included high volume (54 ads each quarter), tight deadlines, and liaising with 9 different business units.

Walmart.com

Senior Merchandise Writer Bay Area 2003 – 2006

  • In 3 years helped the Electronics Department achieve over 400% growth, driving sales from $46 million to $189 million in August 2006
  • Spearheaded copy redesign; new format adopted across categories
  • Invented time-saving Phrase Library and spreadsheets to boost productivity by 30%
  • For results-based writing, used SiteCatalyst by Omniture to track online effectiveness of headlines, keywords, and copy

Monster Cable

Senior Copywriter Bay Area 2002 – 2003

  • Worked closely with Noel Lee, Monster’s founder, to define positioning and strategy for everything from batteries to Italian leather sofas
  • Lead writer in developing promotional copy for Monster’s first-ever marketing of fine furniture for home theaters
  • Designed and wrote Monster’s trademark “M-4” brochure, a key element in on-boarding new dealers to maintain company growth

Connected Brands advertising

Senior Copywriter Bay Area 1998 – 2001

  • Wrote advertising, collateral, promotions, and Web
  • Rock-solid direct response experience

Kensington

Copywriter Bay Area 1996 – 1999

  • Wrote the first comprehensive product catalog (38 pages) the company had issued; catalog selected by Communication Arts as an award-winning example of merchandising

White, Good Advertising

Junior Copywriter Lancaster, PA and New York City 1995

  • Learned the craft writing for a small but strong regional ad agency


Education and Experience

Every good writer has a checkered past:

M.A. Courtauld Institute of Art, London, England

B.A. Wesleyan University, Middletown CT

International Institute, Madrid, Spain

Strategic marketing and web writing courses
Stanford University, San Francisco State University, City College of San Francisco

Speak Spanish and French
Coordinated multi-language translations for Monster Cable's international packaging

Harvest Home Stores (Bay Area version of Pottery Barn)
Assistant Manager for 1,000 sq. ft. retail space

Dillards Department Stores
Retail sales clerk, with a strict sales-per-hour quota

Art teacher for middle school students (never again)

Cleveland Museum of Art, Cleveland OH
Museum exhibit designer for 5 years

Birdhouse entrepreneur

And a little teaching

Always share what you’ve learned. Always.

Academy of Art University, SF
Digital copywriting course; guest lecturer

California College of the Arts/CCA, SF
Foundation course; guest lecturer for sculpture

Pecha Kucha San Francisco
Presenter on the topic of art and renewal