Morris on Campus

Bank of America, Student Banking

Challenge: Help college students learn more about personal finance without sounding goody-goody, and present Bank of America's student checking services as a resource.

Solution: We create Morris, the wise upperclassman -- the guy you wish you'd known around campus. He's savvy, not smarmy, and can show you the ropes.

Bank of America, Student Banking Bank of America, Student Banking Bank of America, Student Banking