Paul Baker | Senior Writer

“Santa’s Workshop” (December)
The Holiday season is an especially competitive time in retail. My goal: host a follow-up to Ellie…creating a casual, inclusive event to gather the neighborhood, share memories, and celebrate the holiday spirit.

I designed and built vintage race cars in Santa’s Sleigh Red, Christmas Tree Green, and North Pole White. Children would choose and race a favored vehicle down a curved, gravity track—with sacks of chocolate gold coins given out to every participant.