Team leadership; contractor supervision
Agency & in-house experience
Concept development
A.I. bot scripts
Content strategy
UX writing
Brand voice creation
Responsive design writing
Email, social media
SEO-oriented copy
Web casts & video scripts
Print, packaging
San Francisco September 2021–June 2022
Short-term contract on the eCommerce team; headlines, concepts for seasonal promotions and direct marketing; digital campaigns, innovative interactive modules, tight instructional copy
San Francisco 2002–Present
Freelance between full-time positions; writing for agencies, in-house, and individuals; project definition, strategy, execution, UX enhancement
Wrote scripts and sample Q&A chains for an automated A.I. bot app in preparation for the under-cover start up making a pitch to angel investors
Global collateral for PricewaterhouseCoopers products and services
Site taxonomy and all copy for the site launch of a private jet charter company
Bay Area multi-stage campaign—outdoor, on-transit print, social media, photo contests, and more—to boost BART ridership for a very specific audience
Milwaukee November 2017–January 2018
Helped initiate a huge online project for Mercury (the Rolls Royce of outboard engines and boating gear)
Partnered with their Ecommerce Digital Marketing Lead; together the two of us defined the strategy and execution for putting 9,000 items up on Amazon—in one year
I created the templates, structure, and key Phrase Libraries; wrote initial 150 items for proof-of-concept to show Mercury’s upper management; polished customers' UX experience
In 3 months my boss and I successfully completed Phase 1; I left them with resources and guidelines as they continue the project with in-house personnel
San Francisco March–October 2016
As the sole in-house writer for Hornblower's HQ (they have 8 ports nationwide), responsible for everything from email and social media campaigns, blogs, print ads, brochures, product names, and more...on a relentless seasonal/holiday-based schedule
Audiences range from wide-eyed tourists to jaded corporate party planners; pin-point strategic writing, fast turn times, and a sense of humor are a must
Menlo Park October–December 2015
Small to Midsize Business (SMB) campaign writer handling everything from landing pages, email blasts, and Facebook ads
Wrote 60-second video introducing Facebook’s new premium Blueprint Certification program (2 years in development); my script and proposed visuals approved by Facebook’s Head of Marketing (in NYC) after only 3 drafts
Ensured copy approval between Legal and chief stakeholders, with a B2B focus
San Francisco Bay Area July–August 2015
Copywriting and content strategy for Google Brand Studios
Part of an A.I. bot initiative to improve email solutions for customers with problems; new structure and content provided concise directions, actionable steps, and better follow-up
San Francisco, South Park Area May 2013–April 2015
Member of a 43-person team charged with a complete re-launch (in 2 years) of the Sony Consumer Electronics global site: look & feel, content organization, copy strategy
Turned yawn-inducing tech specs into mouth-watering product benefits
Product naming; tag-line creation for global use
Created personas and strategy docs
Mentored young writers
San Francisco July 2007–January 2012
Extensive content development for financial (Bank of America), technology (Intel), packaged goods (Kimberley-Clark), retail (Walmart.com), and more
Lead writer for Bank of America's mortgage business (in the midst of the mortgage crises)
Lead writer in Intel's expansion of consumer chip awareness (Core i5, Core i7)
Lead writer on the site enhancement for MoAD (Museum of the African Diaspora)
Participated in all aspects new business pitches (brainstorming, concept development)
San Francisco 2006–2007
Content evaluation, repositioning, and writing for corporate site, espec. Education and Taxes
Helped establish and served as creative director for a mini internal ad agency charged with producing banner ads for the new home page; challenges included high volume (54 ads per quarter), tight deadlines, and liaising with 9 different business units
San Francisco Bay Area 2003–2006
In 3 years helped the Electronics Department achieve over 400% growth, driving sales from $46 million to $189 million in August 2006
Spearheaded copy redesign; my new format adopted across major categories
Invented time-saving Phrase Library and spreadsheets to boost productivity by 30%
For results-based writing, used SiteCatalyst by Omniture to track online effectiveness of headlines, keywords, and copy
Establishment and maintenance of brand voice
Nice to have great work recognized
Consumer Electronics Show (CES)
Las Vegas 2014
Of the hundreds of new products Sony releases every year, only 8–10 are presented from the podium at CES by Sony’s U.S. President and COO; I had written 4 of those.
David Ogilvy Awards
Gold: Financial Services 2010
The Morris Code – Bank of America
Creativity International Award
Silver: Best Consumer Website 2010
The Morris Code – Bank of America
AdMark ADDY Awards
4 Gold, 3 Silver, 1 Bronze (1998-2000)
Summit Creative Awards
3 Silver, 2 Bronze (1998-2001)
Every good writer has a checkered past
M.A. Courtauld Institute of Art, London, England
B.A. Wesleyan University, Middletown CT
Strategic marketing and web writing courses
Stanford University, SF State, SF City College
Speak Spanish and French
Coordinated multi-language translations
Art teacher for middle school students (never again)
Cleveland Museum of Art, Cleveland OH
Professional museum exhibit designer for 5 years
Birdhouse entrepreneur
Always share what you’ve learned
Academy of Art University, SF
Digital copywriting course; guest lecturer
California College of the Arts/CCA, SF
Foundation course; guest lecturer for sculpture
Pecha Kucha San Francisco
Presenter on the topic of art and renewal